Use this worksheet to collect information about your competitors and determine your competitive advantage.
This worksheet prompts you to compare your business with 3 of your competitors. You'll rank the following features on a 3-point scale:
- Product/ Service
- Product/Service Description
- Sales Channels
- Unique Features
- Production and Delivery
- Intellectual Property/ Special Permits
Rate each item based on how you think your customers would perceive them. Then compare your business with three others to understand how you're positioned against your competitors.