How I can help you

Starting a new business is much like launching a new boat into unknown, turbulent waters: Many things can (and will!) go wrong. How you respond will determine if your business sinks – or passes its sea trials. Sadly, the vast majority of new businesses sink within the first two years. SCORE can help you to succeed.

After all of your friends and relatives (and their friends and relatives!) have purchased your product/service, I can help you to expand your existing or new business by developing and implementing a marketing plan that identifies target markets, establishes realistic revenue goals – as well as a budget and timetable for implementing strategies and tactics for achieving your targets. 

I can help you to write a business plan and show you where to find potential sources for funding your new venture.  I can also be a sounding board for your new/existing business ideas.

Throughout my 35+year career in the financial services industry (VISA, American Express, Bank of America, Credentials Services (formerly TRW), Deloite & Touche and others) I was known as “the fixer” – the person you went to when things needed to get done.

I have BBA and MBA (Marketing and Economics) degrees from the City University of New York.  Although I “escaped” to the Bay Area from New York City in 1974, I took the attitude with me.

I look forward to sharing with you my experience, knowledge and judgment to help you to succeed.



Areas of Expertise
  • Business Strategy & Planning
  • Manufacturing & Product Development
  • Business Operations
  • Sales, Marketing & Public Relations

Industry Experience
  • Banking, Finance & Insurance
  • Professional & Business Services


MBA, BBA from the City University of New York.

Steven Richards

Communication Methods

  • In Person