In today’s authenticity-driven marketing landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.
As a local business, you should first start strategizing on what you can do on (and off) your website to beat your competitors’ rankings.
The idea of using your network as a business asset is why social selling matters. At its most basic level, social selling is similar to networking via social media… except it’s a little different. To understand how it’s different may require some rewiring of how you think about social media.
In 2018, only about 50 percent of small businesses have invested in a website. But small business businesses must have their own websites these days to succeed. Social media is not the answer to promoting anymore. Read why and how to create an inexpensive website.
Content marketing and advertising — both are methods for creating positive brand associations and attracting new audiences. But only one of them guides leads throughout the sales process and creates long-term brand advocates: content marketing.
Almost half (47%) of all small business owners manage their own marketing, according to a 2016 report from LeadPages.To help small business owners create and send emails that customers can't ignore, here are six predictions that should steer your marketing efforts in 2018.
Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.
Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.
The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.