Customers are the lifeblood of every business. But how do you go about building a customer base from scratch?
Gidgette and Ken Moshier decided to draw on their love for traveling and tea, as well as their small business backgrounds, to open the English Garden Tea Room.
What's striking about the history of business plans is how little has changed. Sure, the medium we use has changed over the centuries, but the end result – having a written plan that demonstrates to the business owner and possible investors how to make a profit – has remained consistent.
In step 9 of the “16 Steps to Starting a Business While Working Full Time" ebook, learn how and why to invest in your professional image.
Digital marketing is an area that every first-time business owner should try to understand. Every business, ecommerce to brick-and-mortar, can benefit from effective digital marketing.
With launching a new company comes the need to make many decisions. Among them: choosing a business structure. The type you select for your startup affects far more than whether or not your company’s name includes something like “LLC” or “Inc.” at the end of it.
How important is mentoring for the life of your small business? So much that we recognize the work of dedicated mentors each January.